Boston-based b.good Chain Focusses on Nutrition

Years ago, my sister Rose and I dreamed of opening a fast food restaurant  with tasty, healthy options for busy people, and our slogan was to be “fast food  with a conscience.” Now “b.good”, a Boston-based chain with a restaurant at  Derby Street Shoppes in Hingham, Mass. is fulfilling this need.

The philosophy of the co-owners, also childhood friends from the Boston  area, is simple. Serve locally-grown food, produced by people, not factories.  Beef, turkey and veggie burgers, hand-cut fries, salads and fruit shakes are on  the menu.

The beef comes from Pineland Farm, Maine, a co-op of small sustainable farms  in New England. The cows are fed primarily grass and hay during their lifetime,  and no antibiotics or growth hormones are used. The meat is shipped to B-Good  restaurants in chops where it is freshly ground on site. One of the benefits  from this approach – verses grinding bits and parts from many different cows in  a huge factory – is a lowered risk of contamination from dangerous bacteria,  like E. Coli.

Food Inc., a documentary about the mass production of food, claims that four  corporations own 80 percent of the beef slaughter market and engage in practices  risky for the health of our nation. These corporations are squeezing out small  farmers – but customers have a choice. Making a decision to buy local is like  casting a vote for higher-quality food.

B.good also purchases local fruits and vegetables – strawberries, greens,  tomatoes and the like – from farms in Massachusetts and through the Green City  Growers, an organization that grows produce in plots on city rooftops. Local  food is fresher and tastes better than say a tomato that has traveled thousands  of miles to your table, and when you buy local you support your community farmer  and reduce sprawl.

The b.good potatoes come from The Szawlowski Potato Farm in Hatfield, a  family owned farm for more than 100 years. B Good hand-slices them on location  with the skins on and bakes them, instead of deep frying them like other  fast-food joints. Sweet potato fries are another option higher in carotenoids  and fiber.

How does their number one burger, “Cousin Oliver” stack up against the Big  Mac, McDonald’s most popular? The “Cousin Oliver” has fewer calories, almost  half the saturated fat (6 grams verses 10 grams) and more fiber (5 grams versus  3 grams.)

Another advantage is the ability to up the nutritional value of your burger  or chicken sandwich with healthy ad-ons, such as avocado, cilantro, salsa,  locally-grown lettuce, and the like.

Unless you are a marathon runner, save the milk- and non-fat-yogurt shakes  for a special occasion because they can add an average of 500 calories to your  meal. Or opt for the smaller-sized (16 ounce) fresh fruit shake for 200  calories.

The veggie burger is delicious. To make your experience even healthier, grab  a side of the crisp veggies instead of the fries. Consisting of fresh broccoli,  carrots and peppers sautéed in a light, flavorful, sesame soy sauce, they are  addicting.

Joan Endyke is a registered dietitian with a master’s degree in food and  nutrition. Send your questions to her at This column is not intended to  diagnose or treat disease. Check with your doctor before changing your diet.

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